Obesity in Older Nurses Assignment Example | Topics and Well Written Essays - 750 words

Obesity in Older Nurses - Assignment Example The next part discussed an implementation plan that may help to reduce and prevent the problem. The plan will be implemented after the acquisition of permission from relevant sources. This plan aims at educating nurses about the foods that they should eat and the exercises that they should undertake to reduce excess weight in their bodies. This plan will be implemented by exercise and diet tutors using resources such as computers, handouts, questionnaires, and finances that will be used to purchase these requirements. The next section was the evaluation plan that aimed at discussing how to appraise the implemented plan to check if it achieves its goals. This plan indicated that it would use interviews, attendance, lists, measurement of weights, and questionnaires as the main techniques of appraising the results of the implemented scheme. The last section of this paper discussed the methods that would be used to disseminate evidence to the organization’s administrators, nurses, and the community. The techniques discussed include reports, workshops, websites, conferences, emails, and press releases. In conclusion, this research aimed at finding out the prevalence of obesity among older nurses and the methods that may be used to prevent and reduce this disorder in the nursing community. The analyzed sources of literature indicate that obesity is a common disease among the nurses of the United States. Since the nurses are mainly involved in giving other patient’s healthcare, it means that the continued prevalence of obesity among them may lead to the deterioration of the overall health of the country. Therefore, it is essential to address this problem before it leads to a destructible catastrophe of lack of health care givers in a giant economy. The main methods of addressing this problem are motivating nurses to eat healthy foods and undertake

Lab Report Banana Dna Essay Example for Free

Lab Report Banana Dna Essay DNA is organized into genes and stores genetic information. DNA molecules are long, slender molecules that carry the heritable information of organisms on to future generations. Because of their size, it is impossible to see a single DNA molecule with the naked eye. It would take about 300,000 DNA molecules side by side to make a bundle as thick as a human hair. When subjected to certain conditions, it is possible to collect â€Å"large† amounts of DNA to make it visible. As part of the chromosomes, the information contained in genes can be transmitted faithfully by parents through gametes to their offspring. For the gene’s DNA to subsequently influence an inherited trait, the stored genetic information in the DNA in most cases is first transferred to a closely related nuclei acid, RNA or ribonucleic acid. In eukaryotic organisms, RNA most ofther carries the genetic information out of the nucleus, where chromosomes reside into the cytoplasm of the cell. In the cytoplasm, the information in RNA is translated into proteins, which serve as the end products of most all genes. The process of transferring information from DNA to RNA is called transcription. The subsequent conversion of the genetic information contained in RNA into a protein is called translation. DNA molecule exists in cells as a long coiled structure often described as a double helix. Each strand of the helix consists of a linear polymer made up of genetic building blocks called nucleotides. There are four types of nucleotides which vary depending on the four nitrogenous bases of the molecule. The four nitrogenous are A(adenine), G(guanine), T(thymine) and C(cytosine). These comprise the genetic alphabet which in various combinations, will specify the components of proteins. It was established in 1953 by James Watson and Francis Crick that the two strands of their proposed double helis are exact complements of one another, such that the rings of the ladder always consists of either A=T, or G=C base pairs. This complementarity between adenine and cytosine nitrogenuos base pairs and between guanine and cytosine nitrogenuos base pase pairs, attracted to one another by hydrogen bonds, is critical to genetic function. Complementarity serves as the basis for both the replication of DNA and for the transcription of DNA into RNA. OBJECTIVES * To learn basic DNA extraction processes. * To properly and successfully extract DNA from banana using cell disruption and separation techniques. * To investigate the effect of temperature on DNA extraction from bananas. * To observe the extraction of genomic DNA from plant cells. * To understand how a buffer solutions disrupts the plasma membrane and releasing cellular components into the solution. MATERIALS AND APPARATUS PER CLASS * (60-70 oC) Water bath * 95% Ethanol * Extraction solution * Cheesecloth Ice chest containing ice PER GROUP * 40g Banana * 2 ziplock bags (Label ‘Extraction 1’ and ‘Extraction 2’) * 2 funnels * 2 test tubes * 50ml conical tube (2 pieces) * 500ml beaker (2 pieces) * Glass Rod (2 pieces) * Shampoo 4ml * Distilled water 40ml * Table Salt (NaOH) 0. 3g PROCEDURE (A) Extraction solution recipe: 4ml of shampoo was mixed with 36ml of distilled water. The solution was stirred well and slowly. The mixture was divided into two 50ml conical flasks (20ml each). The conical flasks was labelled S and SS. 0. g of salt was added into flask SS. The salt was dissolved by stirring slowly to avoid foaming. (B) Banana Extraction 1. A water bath was prepared. (60 oC) 2. 20g of banana was added into each ziplock bag labeled ‘Extraction 1’ and ‘Extraction 2’ 3. Extraction solution ‘S’ was added into ziplock ‘Extraction 1’ and extraxtion solution ‘SS’ into ziplock bad ‘Extraction 2’. The bag was closed with minimum content of air. 4. The bananas were mushed carefully to avoid the bag from breaking. The bananas were mashed for about 5 minutes. 5. The banana mixtures were cooled in the ice chest containing ice for 2 minutes. Then the bananas were mushed more. The banana mixtures were cooled, the mushed again. This process was repeated for 4 times. 6. The mixtures were filtered through cheesecloths. 7. Approximately 3ml of banana solution were dispenced into each test tube. 8. The test tubes were carefully handled to avoid shaking. Approximately 2ml of cold 95% ethanol was added into each test tube. 9. The test tubes were then observed. Result Photo 1: Test tubes containing solution S and SS CONCLUSION We manage to learn basic DNA extraction processes. We are able to properly and successfully extract DNA from banana using cell disruption and separation techniques. We succesfully investigated the effect of temperature on DNA extraction from bananas. We are able to observe the extraction of genomic DNA from plant cells. We understood how a buffer solutions disrupts the plasma membrane and releasing cellular components into the solution. REFERENCES: BOOKS: * Neil A. Campbell, Jane B. Reece, Lisa A. Urry, Michael L. Cain, Steven A. Wasserman, Peter V. Minorsky, Robert B. Jackson, Biology (8th Ed), Pearson International Edition: Pearson, Benjamin Cummings. * Peter J. Bowler (1989). The Mendelian Revolution: The Emergence of Hereditarian Concepts in Modern Science and Society. Johns Hopkins University Press. * Pragya Khanna. Essentials of Genetics. I. K International Publising House. * Elof Carlson (The Unfit), Mendels Legacy: The Origin of Classical Genetics, Cold Spring Harbour Laboratory Press, USA * Benjamin Cummings(2005), iGenetics: A Mendelian Approach, Pearson; University of Chicago, USA

Theme Of The Orphan In Charlotte Bronte English Literature Essay

Theme Of The Orphan In Charlotte Bronte English Literature Essay Charlotte Bronte wrote Jane Eyre in 1847, it is a novel which tells the story of Jane who is a young orphan being raised by her aunty. Narrated by the protagonist of the young orphan herself, this novel tells the story of the characters internal development as she undergoes encounters with the outside world. The theme of the orphan in Brontes novel is evidently the stem from which all the other themes lead from. Janes alienation in being an orphan means that she faces struggles throughout her life which she has to overcome in her childhood, relationships with authority figures, and battling to find her own identity. After Jane becomes orphaned she is sent to live with her cruel, wealthy aunt Mrs Reed. Mrs Reed has a servant named Bessie who connects with Jane and provides her with part of the small amount of kindness she encounters throughout the novel, Bessie tells Jane stories and sings to her because of this Jane explains that even for her life had its gleams of sunshine [pp.32]. Towards the beginning Mrs Reed punishes Jane after a fight with her bully cousin John Reed, exclaiming that it is shocking conduct, Miss Eyre, to strike a young gentleman. your master [pp.11] the fact that she describes him as Janes master and not her cousin immediately defines the relationship between Mrs Reed and Jane, Jane is not treated like a relative but more like a slave [pp.11], from her own point of view. Jane is imprisoned in the red room; Jane is terrified of this room because it is the room in which her Uncle Reed died. This is the beginning of what will become an ongoing symbol throughout the rest of the novel, the red room can be viewed as a symbol for something Jane must overcome in her battling to find freedom, happiness and defeat her feeling of isolation. The red rooms importance as a symbol continues as a symbol throughout the novel. It reappears as a memory whenever Jane makes a connection with the place she is at now and the first time she felt ridiculed. Therefore she recalls the experience when she is embarrassed at her new School. Moreover, Jane attends Lowood School, when she initially arrives we strongly recognise her sense of isolation as she instinctively separates herself from the rest of the pupils. That being said, Jane does become intrigued by one girl, Helen Burns who she notices reading a book with an interesting title. Jane later witnesses Miss Scratcherd punishing Helen for having dirty finger nails; Jane is confused that Helen does not defend herself. Jane exclaims When we are struck at without reason, we should strike back again very hard [pp.80], at this point it is made apparent that Jane does not understand authority and the power that her teachers have over her and her fellow classmates. At this point Bronte sets a moral dilemma for Jane, Jane holds great anger towards those who punish her and believes that they should be punished too for doing so. In contrast Helen puts forward the idea that Heathens and savage tribes hold that doctrine; but Christians and civilised nations disown it. [pp.80 ], her argument is that people should be passive and forgiving, an idea that is taught in the New Testament. The moral dilemma that Bronte introduces outlines a new battle for Jane to overcome, should you love your enemy or should you wish them harm? More importantly to Janes current status, should she respect or dismiss the power of authority, particularly the authority of the teachers that are above her now? Janes development is central to the novel; at this point we witness Jane possessing a strong sense of self worth and dignity, a commitment to justice and principles. Lyndall Gordon wrote Literature cannot be the business of a womans life, and it ought not to be.[1] It is hard to define how individual Bronte was in her views today. However, the fact that Bronte created the character of Jane with such a strong personality and passionate nature, conjured up much controversy amongst critics in the sense that at the time females were expected to be calm and gentle, perhaps Jane is a representation of Bronte herself. This mirrors yet another struggle Jane has to overcome, her battling with herself and battling with others over gender roles. Throughout the novel we witness Jane continually struggling to reach equality, Jane needs to fight with those who believe women to be less than men to overcome this constant feeling of oppression. Brontes theme of Jane trying to find her own identity within her gender role, introduces us to two main male characters who threaten Janes battle to find equality and desire to maintain her dignity. The first of these characters is Mr Brocklehurst who is the head teacher of Lowood School. Mr Brocklehurst is a cruel, hypocritical character who explains that Deceit is, indeed, a sad fault in a child [pp.27], Mr Brocklehurst teaches a principle of privation while secretly stealing from the School. Jane goes onto describe seeing herself as transformed under Mr Brocklehurts eye into an artful, noxious child, and what could I do to remedy the injury? [pp.27], once again Jane is being prevented from being herself, she is unable to express herself and her feelings under the power of yet another aut hority figure. It reaches ten years and Jane describes herself as having an insignificant existence [pp.71] she later decides that the only way she can escape this oppression and the feeling of being ostracized is to escape. In her escape she turns to the second of these characters St John Rivers, who along with his sisters provides her with food and shelter. St John is cold and largely controlling in his interactions with others, meaning that yet again Jane is unable to feel free. St Johns controlling nature is witnessed through the actions of the females that surround him, and it is clear that he too believes women to be inferior to men. On Janes arrival she is greeted by Miss Varens who explains she will be happy to have Jane staying with them as Leah is a nice girl to be sure, and John and his wife are very decent people; but they are only servants, and one cant converse with them on terms of equality. [pp.83], if St John and his family were to talk to their servants the same wa y they talk to each other then, they would lose their authority. This conversation allows the reader to anticipate Janes future living in Thornfiled, although discussing servants, we instantly imagine that Jane will not find the freedom she had hoped for living under the care of St John. As the story continues Jane is faced with a dilemma when she can choose to marry St John. Each male character in Janes life appears to keep her in a submissive position, in her search for independence, self knowledge and freedom Jane must reject St John. Jane values intellectual and emotional fulfilment, her strong belief in gender and social equality challenges the Victorian prejudices against women and the poor. Jane Eyre is considered to be one of the first realistic exposures of a womans thoughts that were at the time considered to be wrong for a lady in the 19th century. That being said other criticism argues that this writing is a tradition of feminist discourse that originated fifty five years before Jane Eyre appeared, when Mary Wollstonecroft published A Vindication of the Rights of Woman (1792). [2]. Moreover, whilst being sheltered by St John, Rochester is introduced to us; he is Janes employer and the master of Thornfield. St John serves as a foil to Rochester, while Rochester is passionate John is austere and ambitious. Rochester is considered a just and liberal landlord by his tenants. he has travelled a great deal, and seen a great deal of the world [pp.91] he has travelled in an attempt to avoid youthful indiscretions , Rochesters problems are partly a result of his own recklessness. Jane must reject John and come to Rochester after ensuring that they may marry as equals. This condition is met after Jane proves herself able to be independant, she does not want to depend on Rochester solely for love and she can be independent financially. The battle then lies in the offers she receives from both John and Rochester, Rochester initially offers Jane a chance to liberate her passions; however Jane realises that this kind of freedom could also mean enslavement, by living as his mistress she would be giving away her dignity as a sacrifice for her feelings. On the other hand, John offers Jane a different type of freedom, the freedom to act on her values, he offers her the opportunity to live and work with him in India. However Jane again decides this would also act as a form of enslavement, in the sense that she would be forced to keep her feelings and her own passions hidden, as John does himself. Like the red room, Johns proposal dangers Janes emotional and intellectual feelings and would form further isolation for her. After Jane gains financial independence and asserts herself she can marry Rochester and find freedom in marriage. Jane does not want to depend of Rochester for love and the ending appears ironic, Rochester is blind and therefore it is he that becomes dependant on her. The fact that Jane Eyre is an orphan can undeniably take blame for the battles Jane faces throughout her life. This novel is very much a story about a quest for love, because Jane was an orphan she searches for more than romantic love. Jane has a quest to find acceptance, the feeling of being valued and of belonging. Jane does not want to lose her dignity and therefore struggles with her decision on who to marry, she needs to be independent and find equality in her relationship. Janes obsession with equality clearly stems from her being an orphan, and the fact that she was ill treated by her Aunt Reed. Moreover, her struggles with morality and authority also relate back to her Aunt, she fails to understand at home and at School why she should respect a figure that treats her badly and because of this she struggles with her own morality. Brontes novel appears highly controversial to its time in the sense that it raises feminist issues, that being said, its issues tackle what can be a reality of the effects of a child becoming an orphan, and therefore can still hold relevance to todays society.

the study of aerodynamics and gravity Essay -- essays research papers

My topic for the science fair is â€Å" Which falling objects fall the fastest? â€Å". Many factors affect the speed of aerodynamics such as the different forces on the object. The aerodynamics of the object and the physics surrounding the object. Great scientists have studied falling objects such as Galileo Galilei and Sir Isaac Newton. I will discuss their lives, experiments and scientific findings. Aerodynamics is the study of force on an object. It has been called the science of flight. Aerodynamics consists of two Greek words. Aerios means â€Å" concerning the air â€Å", while dynamis means â€Å" powerful â€Å". The wind duct is the basic experimental tool in the studies of dynamics. The three main forces used in aerodynamics are the lifting force, the drag force, and the weight force. Aerodynamics is technically the science that was used to develop flying machines, such as helicopters, airplanes, jets, and rockets. Aerodynamics principles are primarily concerning flight. However, aerodynamics principles are used in designing automobiles and train bodies. Since aerodynamics also studies gases in the air, aerodynamics help determine frictional events in gas ducts and it also helps chart the flows of the pollutants in the air. It has been found that people have been interested in aerodynamics for thousands of years. Aerodynamics not only involves the motion of the objec t(s), but also the reaction of air to the object. When aerodynamics has plenty of rolling components, you then will see friction. Friction is a force that resists the relative motion or tendency to such motion of two bodies in contact. Physics is the study of matter and energy and their reactions. The word physics comes from four main languages. Although strange, these four languages all pronounce physics the same way or they are very close. These four languages are Old French, Greek, Latin, and Middle English. Middle English is the English language from 1100 to 1500. Isaac Newton was the person who experimented with many areas of physics, but it was Galileo Galilei who discovered that all items fall at the same speed without air. Newton discovered that forces do not cause motion; they cause acceleration. Newton also discovered that a force is not needed to keep an object in motion. Newton conducted several experiments. His most famous experiment happened in his backyard. He was sitting under an apple tree re... ... car will not hit a terminal velocity. Thus, it will hit the ground first. But, there is only air resistance inside of atmospheres. In plain space, there is no air resistance. If you jumped, you would float up, up, and away. People spend their lives trying to figure out more about air and air resistance. There was tons of stuff on Google, trust me! These people found out that the thickness of the air changes the amount of air resistance there is. Drag force, which is the force that tries to drag you up, is weaker than gravity. The drag force plays a crucial role in all speed-related sports. The drag force is the most important factor in swimming. The drag force affects vertical motion too. The drag force affects skydivers with parachutes. The wind fills the parachutes and slows the skydivers down. In conclusion, there are many types of forces that are used in free falling such as, air resistance, gravity, terminal velocity, the drag force, and other frictional forces. There is so much information on free falling and I have barely made a dent in it. If you would like to find out more information about air resistance, free falling, or any other forces, just check my bibliography.

Involving others in assessments Essay

The assessment process in a beauty college involves many different people. Starting with the students that need to be assessed and who need be told the criteria which they are being assessed against so that they can try meet these needs. The teachers of the students need to be provided with a curriculum to teach and have access to various forms of information related to their subject matter so they can draw on these for course notes or offer extra material for students to give them a broader understanding of the subject. The assessors themselves need to know what facilities the college has with regards to where the tests are obtained from, what time frame is allocated, what different forms of assessment need to be conducted, what setting is in place be it a classroom or practical room or a simulation of a salon with a member of public coming in to be the client. They need to know who else in the college is qualified to assess should they have any questions and who the internal verifiers are to report to. Employers at the college need to provide assessment opportunities and find ways of networking with the staff through newsletters or internal meetings to identify good practice in assessing across the board and to maintain consistency throughout the staff. The internal verifiers are there to check the quality of assessing and to measure and improve further quality of assessments. External verifiers are needed to check that the internal verifiers are doing their job properly and check the quality of the work being done. They are usually given a selection of pre assessed papers so they can re-assess them to check for accuracy in assessing and to be able to check the standard of a college and report back to the awarding body that a college is able to claim certification for their students, or if the college needs to amend certain criteria before claiming certification. So in my college experience I was taught my course material by various teachers, assessed by teachers by written tests or projects or in the practical classroom. The teachers had to report to the principal of the college for our results and the principal often came into the assessing rooms while we were busy with class or doing tests. An external examining body from the international guild of beauty therapy was asked to do our final assessments and we were given lists stating what the examiner would be looking for. We were assessed according to the international level set by the beauty guild and only if we passed with a stipulated percentage were we awarded our qualification. Peer and Self assessment: Self assessment allows the student to work out their own strengths and weaknesses and tailor their own learning plan to best suit themselves. This works well when you have a motivated student who is willing to admit their own setbacks to themselves and strive to address these and move forward in the right direction with a better sense of what they want to achieve and how to do that. Peer assessment can be very helpful in that students get to go over their own knowledge of the subject being assessed while they assess their peer therefore doing revision and also being more aware of what they may not know or of how their peer does something better than they would have done and learning from them. I find self and peer evaluation very helpful in a beauty college especially as it is such a practical course and a lot of time is spent practicing treatments on your peers or being the client to be practiced on. When a student is being the therapist they can carry out a treatment and assess themselves on how well they have learnt the procedure and where they get stuck and need help. They will be more confident in asking their peer for help or to give them feedback about their treatment and in-turn be able to use this feedback to modify their work and learn from this. When a student is being the client this is a great opportunity for them to really feel what different types of pressure feel like and what feel good and what doesn’t and use that to adapt their own techniques. They learn what it feels like to be on the therapy bed and be aware of the sounds around them that the student therapist makes or the questions they ask and what makes sense and works and what doesn’t. This is an invaluable way that students can improve themselves and be able to help their peers improve by giving them accurate feedback. How assessment arrangements can be adapted to learners: Students learn best in slightly different ways depending on what approach works best for them. A widely used model of learning style is Flemmings’ s (2001) Visual Auditory Kinesthetic (VAK) model. If students are visual learners, they prefer to use images, pictures, colors, and maps to organize information and communicate with others. They work well from worksheets and the whiteboard and do their best on more theory based assessments like short questions, multiple choice, true and false or essays. In their practical assessments they will do well when needing to chart information the client has told them and write up skin diagnosis or plan future care appointments. If they are auditory learners they are the students who retain information better when the information is reinforced through sound. So they prefer class lectures rather than being given textbooks to read. These students do much better when their assessment are asked with short oral questions during class or explaining to an examiner why they are performing a certain treatment or using a certain method to perform a task. Being able to read their questions out aloud to themselves will also help them registered better what is required from them in the assessment. If they are kinesthetic learners then they prefer to be involved in activities. They learn through applying their knowledge practically by writing out notes during lectures or telling another person what they have learnt or performing practical treatments. Studying beauty therapy is a great choice for kinesthetic learns as much of the course involves taking part and learning through movement and a big part of your grading comes from performing treatments and demonstrating your skills to the assessors. For these learners doing theory assessments they can be kept motivated by doing diagrams or plotting graphs or doing oral reports so they are fulfilling their need for movement in learning.

The Cosmic Engine Research Essay Example

The Cosmic Engine Research Essay Example The Cosmic Engine Research Essay The Cosmic Engine Research Essay Compare the views of Hubble and Friedman about the expansion of the universe: Edwin Hubble’s observation In 1929, Edwin Hubble announced that his observations of galaxies outside our own Milky Way showed that they were systematically moving away from us with a speed that was proportional to their distance from us. The more distant the galaxy, the faster it was receding from us. The universe was expanding after all, just as General Relativity originally predicted! Hubble observed that the light from a given galaxy was shifted further toward the red end of the light spectrum the further that galaxy was from our galaxy.The specific form of Hubbles expansion law is important: the speed of recession is proportional to distance. Hubble expressed this idea in an equation distance/time per megaparcec. A megaparcec is a really big distance (3. 26 million light-years). Alexander Friedman’s theory In the early 1920’s Friedman for told a theory were universe begins with a B ig Bang and continues expanding for untold billions of years (that’s the stage we’re in now. ) But after a long enough period of time, the mutual gravitational attraction of all the matter slows the expansion to a stop. The universe will eventually start to contract in a big crunch. Friedman embraced the idea that the equation in Einstein’s theory of relativity shows a universe that is in motion, and not constant.* A flow chart to show and describe the transformation of radiation into matter which followed the â€Å"big bang†: * Einstein’s view of the connection between matter and energy: Association between  mass  (m) and  energy (E) in Albert Einstein’s theory of relativity, complete by the formula E=  mc2, where  c  equals 300,000 km (186,000 miles) per second i. e. he  speed of light. In physical theories prior to that of  special relativity, mass and energy were seen as distinct entities. The energy of a body at rest cou ld be assigned an arbitrary value. In special relativity, the energy of a body at rest is determined to be  mc2. There for, each body of  rest mass  m  possesses  mc2  of â€Å"rest energy,† which potentially is available for conversion to other forms of energy. The mass-energy relation implies that if energy is released from the body as a result of such a conversion, then the rest mass of the body will decrease.Such a switch of rest energy to other forms of energy occurs in ordinary chemical reactions, but much larger conversions occur in  nuclear reactions. This is particularly true in the case of nuclear-fusion reactions that transform  hydrogen  to  helium, in which 0. 7 % of the original rest energy of the hydrogen is converted to other forms of energy. Although the  atomic bomb  proved that vast amounts of energy could be liberated from the  atom, it did not demonstrate the precision of Einstein’s equation. * Accretion of galaxies and st arsAfter a few hundred thousand years after the Big Bang, the Universe was cooled down and atoms were formed. As the Universe was further expanding and cooling, the atom particles lost kinetic energy and gravity began to attract them together forming regions of high mass density. The regions of high mass density began to attract nearby material and gain mass. This process is known as accretion. At some time or another, all matter in the universe formed discrete gas clouds known as protogalaxies. As further accretion occurred, galaxies were formed. Accretion also occurred inside galaxies, forming stars.As the average temperature of matter in the universe, then as the universe expands there is less hot matter such as stars and colder dark space/matter between it, so when you average things out, you get a lower temperature. * Relationship between the temperature of a star to the wavelength and color emitted from that star. Stars appear to be exclusively white at first glance. If we loo k carefully, we can see that there are a range of colors blue, white, red etc. stars are small blackbodies and their color variation is a direct consequence of their surface temperature.Cool stars radiate most of their energy in the red and infrared region of the electromagnetic spectrum and there for appear red, while hot stars emit mostly at blue and ultra-violet wavelengths, making them appear blue or white. To estimate the surface temperature of a star, we can use the known relationship between the temperature of a blackbody and the wavelength of light where its spectrum peaks. That is, as you increase the temperature of a blackbody, the peak of its spectrum moves to shorter bluer wavelengths of light.This simple method is conceptually correct, but it cannot be used to obtain stellar temperatures accurately, because stars are  not perfect blackbodies. The presence of various elements in the stars atmosphere will cause certain wavelengths of light to be absorbed. Because these absorption lines are not uniformly distributed over the spectrum, they can alter the position of the spectral peak. Moreover, obtaining a usable spectrum of a star is a time-intensive process and is prohibitively inefficient for large samples of stars. Propose an experiment that can be conducted at home to find the mathematical relationship between brightness to its luminosity and distance. Shine a clear 100 Watt light bulb through a square hole in a piece of paper and see how many squares it illuminates on a piece of grid paper as you move the grid paper different distances away from the hole. Throughout the experiment, keep the light bulb and the piece of paper with the hole in it exactly 10 cm apart while you move the grid paper progressively farther away.The experiment works best if you turn the light bulb so that the shadow it casts through the hole is as sharp as possible this will usually be when the filament is held perpendicular to the paper. 1. Place the grid paper right a gainst the square hole, so it is also 10 cm from the light bulb. The bulb should illuminate one square on your grid paper. Now move the grid paper 20 cm from the bulb and see how many squares are illuminated. Repeat this measurement for distances of 30 cm and 40 cm from the bulb. 2.At each successive distance tested above, determine how many times farther away the grid paper was from the light bulb than it was at the first distance 10 cm. 3. Throughout this experiment, the amount of light passing through the square hole has remained constant since the distance between the light bulb and the hole has not changed. Thus, if the light is spread out over N squares, then only 1/N as much light falls on each individual square on the grid paper. Determine what fraction of the light coming through the square hole falls on any one square on the grid paper at each of the distances you examined. . Examine your data for trends and relationships. * Hertzsprung Russell diagram: Average mass (the s un = 1) Average luminosity (the sun = 1) * Main Sequence: A main sequence star is not really a type of star but a period in a stars life. When a star is in main sequence it is converting hydrogen into energy. It is then usually called a dwarf star. This is the longest period in a stars lifetime. Our Sun is a yellow dwarf in main sequence. A main sequence star’s mass ranges from 0. 10 M/M to 60 M/M the luminosity can start at 0. 008 L/L and reach 500,000 L/L. their surface temperature which is measured in kalvins can reach from 3000 K to 38,000 K. Once a protostar starts burning hydrogen in its core, it quickly passes through the T-Tauri stage (in a few million years) and becomes a main sequence star where its total mass determines all its structural properties. The three divisions in a stellar interior are the nuclear burning core, convective zone and radioactive zone. Energy, in the form of gamma-rays, is generated solely in the nuclear burning core.Energy is transferred tow ards the surface either in a radioactive manner or convection depending on which is more efficient at the temperatures, densities and opacities. Red Giants: Towards the end of a  star’s life, the temperature near the core rises and this causes the size of the star to expand. This is known to transform a main sequence star into a â€Å"Red Giant†. The average mass of a Red Giant is around 0. 4 to 0. 9 Betelgeuse is a red giant, it is 20 times bigger than the sun about 14,000 times brighter and its surface temperature is no more than 6,500 K.A stars evolution after the red giant phase depends on its mass. For stars greater than 1 solar mass, but less than 2 solar masses, the hydrogen burning shell eats its way outward leaving behind more helium ash. As the helium piles up, the core becomes more massive and contracts. The contraction heats the core as it becomes more dense. * White Dwarfs: Stars that have a lot of mass may end their lives as black holes neutron stars. A low or medium mass star, with a mass less than about 8 times the mass of our Sun will become a white dwarf.A typical white dwarf is about as massive as the Sun, yet only slightly bigger than the Earth. This makes white dwarfs one of the densest forms of matter, surpassed only by neutron stars and black holes. The average mass of a White Dwarf ranges from 1. 1 to 1. 7, the luminosity ranges from 1. 2 to 6. White dwarfs are quite common, being found in binary systems and in  clusters. Since they are remnants of stars born in the past, their numbers build up in the Galaxy over time. It is only because they are so faint that we fail to detect any except for the very closest ones. * Neutron star:A neutron star is a very small, super-dense star which is composed mostly of tightly-packed  neutrons. It has a thin atmosphere of  hydrogen. It has a diameter of about 5-10 miles (5-16 km) and a density of roughly 10  15  gm/cm3. Its mass is between 1 and 2 solar masses. * Proton â⠂¬â€œ Proton Cycle   and carbon cycle Proton-proton cycle,  also called  Proton-proton Reaction,  chain of  reactions that is the chief source of the energy radiated by the  Sun  and other cool main-sequence  stars. Another sequence of thermonuclear reactions, called the carbon cycle, provides much of the energy released by hotter stars.In a proton-proton cycle, four  hydrogen  nuclei (protons) are combined to form one  helium  nucleus; 0. 7 percent of the original mass is lost mainly by conversion into  heat energy, but some energy escapes in the form of  neutrinos  (? ). First, two hydrogen nuclei (1H) combine to form a hydrogen-2 nucleus (2H, deuterium) with the emission of a  positive electron  (e+, positron) and a neutrino (? ). The hydrogen-2 nucleus then rapidly captures another proton to form a helium-3 nucleus (3He), while emitting a  gamma ray  (? ). In symbols:

Business Plan Competitions

Business Plan Competitions Business plan competitions began in the U.S. universities during the early 1980s. Since then, the programs have been initiated in several universities around the globe.Advertising We will write a custom report sample on Business Plan Competitions specifically for you for only $16.05 $11/page Learn More Business plan competitions are organized with the aim of encouraging development of new business enterprises, expanding local economies and encouraging cultural change. Business plan competitions generate a lot of funding from investors and well-wishers. As a result, the competitions are highly valued by the students and those involved. In the U.S.A, business plan contests are so competitive that they attract students from all over the world. Currently, most of the programs’ sponsors and critics have questioned whether these contests are really worth the funding they receive. After analyzing the effects of business plan competitions on the organizers, c ommunity and the participants, it is with no doubt that, the events are very valuable. From my analysis, I noted that the contests provide opportunities for students to improve on their entrepreneurial skills and knowledge. Similarly, students involved in the competition are provided with opportunities to generate new ideas, increase their self-esteem, access to business advisers and network.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Most of the students who have been involved in the contests suggest that the programs have enabled them learn entrepreneurship skills and knowledge through practice and criticism. Through the programs, the sponsors aim at increasing revenues, raising profits, support recruiting efforts, and motivate their companies to focus on innovations. It is supposed that through these competitions, financiers and entrepreneurs are challenged to implement o n new projects. Similarly, most companies associated with the competition programs have improved their corporate image. In addition, through these events, most companies, financiers, have helped students implement their business and projects, consequently helping them generate profits. By doing so, the companies involved have not only remained competitive but also attracted and retained the best talents in the markets. Researchers have indicated that business plan competitions have clearly set goals. The organizers must outline their programs objectives. By doing so, they will be able to manage financiers and participants expectations. To accomplish this, the competitions goals must identify what the organizers anticipate from the participants during and after the competition. Equally, the competition’s goals must indicate how the event will benefit the participants. In this note, organizers are encouraged to set goals that will enhance participants’ careers. Similarly , investors, entrepreneurs and organizers should be encouraged to host more competitions to enhance innovation and entrepreneurship.Advertising We will write a custom report sample on Business Plan Competitions specifically for you for only $16.05 $11/page Learn More To measure the competitions’ returns, several metrics can be employed. Although the metrics employed provide the organizers with valuable information, it should be noted that these metrics alone provide insufficient information. The most popular metrics employed are return on investment metrics and organizational metrics. Through return on investment metrics, financial returns and resource investments are correlated and analyzed. Return investment metrics help the organizers to evaluate how the entrepreneurs’ ventures are performing, and through this, they can justify the importance of their competitions. Alternatively, organizational metrics provide the organizers with valuable i nformation on how the funded companies’ plans are geared towards sustainable innovations. Despite the numerous benefits of modern business plan competition, it should be known that the current model plans would be faced with numerous challenges in the near future. Over the last 5 years, several intellects have criticized on the programs objectives. Critics believe that the events’ motives have shifted from enhancing innovation programs to being profit ventures. Equally, it has been alleged that the events have majored on encouraging the participants to develop winning plans rather than teaching them relevant techniques for use in the implementation of their business ideas.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Due to these challenges, I advise the events’ organizers to adopt modern contemporary business plans as the popularity of their models dwindles yearly. In this regard, I have proposed a business model plan for the competitions, which the event organizers can adopt. Through this model, participants would be measured by how best they will implement their business ideas in the field, rather than how best they will write their business plan. In my model, participants would earn points based on their business plan, source of hypotheses, objectives, lessons, and productivity. Contrary to the current models, business plans would carry the least marks during the evaluation process. Participants with comprehensible hypotheses, objectives, and outputs will earn more marks than those without. Through this, I am certain that students will have a competition that is more practical, rather than theoretical writing exercise. Through my competition program, the winning participants will rece ive cash prices ($100,000), media exposure, and capital for their startup business. To ensure that the competition will sustain itself in the future, I would seek funding from several companies who have lost hope in the current models of business plan competitions. Before the program is launched, we will publicize our competition through the media houses, students’ journals and through the social media. Through this, we will not only attract numerous participants, but also sensitize the current learning institutions on the importance of adopting the contemporary models.

Californias Late Budget Blame it on the Legislature essays

California's Late Budget Blame it on the Legislature essays Given the fury with which many oppose the existence of a state governor who was once (perhaps still, depending on whom one talks to), more muscle than brains, one might imagine that it would be easy to blame the dreadful tardiness of California's budget on the buffoonery of the man at the top. Be that as it may, the record of the Legislature makes such a Yes, Governor Schwarzenegger does present a promising target for pundits and regular folks alikeperhaps in some ways justifiedhowever as a fall guy for the state's budget problems, the terminator simply does not fit the perp-profile. Instead, one has but to shift one's focus toward one of the only state legislatures in this great union that takes a nearly impossible bipartisan cooperation to approve a state budget. You see, whereas a full forty seven other states pass budgets with a majority vote of the Legislature, California is one of just three hopelessly misguided states to require its legislature to approve the budget by a two-thirds vote of both houses. The problem with this is a simple matter of minority rulethat is in the California Legislature, it takes only one-third of its legislators to dig in their special-interest- heavy heels to hold up the entire process. All one has to do to appreciate the magnitude of the Legislature's role in the current budget crisis is to note its history of performance during the last twenty-eight years. During that time, the Legislature missed its budget deadline a full twenty-two times. The simple truth is that the current state of the Legislature is not only responsible for the current budget catastrophe, but it is only too likely to be the cause of the next one. If the Governor is to blame in the minds of those who have yet to separate him from his movie roles, it is only in his inability to terminate t ...

Analyze Supreme case of County Wayne vs Hathcock Essay

Analyze Supreme case of County Wayne vs Hathcock - Essay Example The only blight came with a small but significant percentage of landowners who refused to sell their lands voluntarily. For practicality reasons, this land could NOT be excluded from the noble project. This not only gave birth to the tussles between Wayne County and Hathock but also an interesting and applicable case to any urban planner and specifically a Michigan urban planner. Adopting a resolution of necessity and a declaration of taking the property (almost forcefully), Wayne County started condemnation procedures under the justification that thee land in question was to have more public benefits, in the long run, in its hands than in the aboriginal owners. The owners, on the other hand, felt that if the county was awarded eminent domain, which it did, it would be a constitutional breach. It is crucial to note that the Michigan Supreme Court had in 1981 used the case of public domain in a case Poletown Neighborhood Council v Detroit present on the same economic reasons as Wayne County’s. Article 10, section 2 of the Michigan constitution states that â€Å"private property shall not be taken for public use without just compensation. Property may only be taken if it is for a public purpose and if just compensation is provided.† An interesting debate on what exactly can be termed as public use ensued, with the term generating different ideas. For the land to meet the public test threshold and condemned property acquired by a private investor, the court set up 3 criterions. Public necessity was evident, the property remained very much subject to public control after transfer and that the reason for choosing the land did nothing but serve the public good. The court however failed to decipher any of the above exceptions applicable to Pinnacle Project. The Wayne v. Hathock opened other chapter to any planner’s mind: what if the land itself was the case of public

Nanotechnology Applications Essay Example | Topics and Well Written Essays - 500 words

Nanotechnology Applications - Essay Example The rapid advancement in the field of nanotechnology calls for advance knowledge and research in its applications as well as the associated risks. Nanotechnology is currently the center fold of research and study. In consequence, the technology is rapidly growing in terms of advancements. The technology has immense potential for producing innovations and improvements in a variety of area in life; faster and smaller devices; increased product life cycle; mitigated use of harmful and scarce resources; improved health treatment, and faster, cleaner and safer manufacturing (Langwith, 2009). Nanotechnology entails the manipulation of matter at an atomic or molecular level with the aim of manufacturing novel devices and materials with new astonishing properties. The technology is not new rather it is the combination of knowledge from the amalgamation of multiple scientific disciplines to transform materials at the nano-scale. The research and studies done on the application of quantum mechanics enables nanotechnology to be revolutionary and innovative at the same time. It has been discovered that there is a momentous changes in the performance of matter when its surface area to volume ratio is dramatically increased. The behavior of materials is currently under the control of quantum physics instead of classical physics. For this reason, nano-structured material poses more favorable properties and abilities than the bulk material version. Polymers are considered insulators in their bulk form but nanotechnology transforms them into semiconductor at nanoscale (Langwith, 2009). Medicine: In medicine, nanotechnology has been employed to develop nano-particles capable of delivering drugs to the diseased cell. The machinery has also aided in the manufacture of bio-compatible materials which are used to make medical implants. The production of stents is significant in preventing artery blockage. Engineering: The

Sex and Violence in Popular Culture Research Paper

Sex and Violence in Popular Culture - Research Paper Example The paper focuses on the influence of popular culture on the controversial societal issues like sex and violence. Before going on the discussion, the terms sex, violence and popular culture will be defined first as the meanings contribute to the understanding of the subject matter. Sex is usually equaled to gender as they are interchangeably used in everyday conversations. In reality, sex and gender are different. The former relates to physiological characteristic as the latter is a social concept. Sex is also an act that shows physical contact for procreation. Gender depends upon sets of social norms affected by culture and tradition that set apart males from females (Wilson 1-2). The other term to define is violence. Violence responds to conflict as harm is afflicted physically, emotionally or mentally on other people as a result of human action. Violence includes social injustices such as racism and poverty (Daoust 290). Both of them are linked to popular culture. Popular culture deals with the everyday living of people as the theme reflects the lives of the common people (Browne 5). The study deals with the negative effects of the prevailing images shown by the popular culture to the increasing cases of sex and violence as the two societal problems occur in the recent years in response to what the majority people believe. As people throughout their lives seek for learning about the world and its meanings, interactions happen as the humans in the society share experiences. People have roles to play in their lives as the society dictates as standards and acceptable behavior. The roles do not have strict and rigid boundaries as people can have various roles that show flexibility. People can take charge of their lives and choose particular roles to play. Play is important in socialization and building of the personalities of people as personalities affect the roles that people play. In terms of personality traits, the gender is also affected. Nowadays the avail ability of television programs and video games are widely used by people for information and relaxation. Such popular media affect the roles of women as the video games portray women maintaining beauty and men protecting women even with the use of violence (Dietz 425-426). The portrayals in videogames become very blatant as more people, the young and the old make use of the high technology games for their relaxation. Video games pose hazards in the view and existence of sex and violence as they portray women as sex objects and men as aggressive in nature. The games also show some gender inequality as women are underrepresented in games according to several video game magazines used in the studies done by Dill and Thill. Both the magazines and the games featured there make use of stereotypes in portraying masculinity and femininity like scanty clothes for female characters and brutal weapons for male characters (Dill and Thill 858-859). Stereotypes generalize the categories for showi ng what men and women must be and what they must be not. In reality, it would be impossible to make use of those stereotypes as people are different from one another. Violence and sex were also seen in a particular videogame called Grand Theft Auto: San Andreas as the protagonist or the controllable in-game character is an African-American who encounters racism, violence, sex and all other societal problems on his way home. Black males were

Strategic Marketing Plan Starbucks in Asia Case Study

Strategic Marketing Plan Starbucks in Asia - Case Study Example whilst walking from his hotel to the conference centre, Schultz spotted an espresso bar and went in to have a look . a few blocks away he entered another espresso coffee bar. In the after that a few blocks away , he saw two other espresso bars. Schultz was on the whole struck by the reality that there were one thousand and five hundred espresso coffee bars in Milan, a city approximately the size of Philadelphia, and a totality of one fifth of one million in the entire of Italy. His mind started churning. Schultz left Starbucks two decade before. The first Il Giornale store opened two decade before in April. It had a mere seven hundred square feet and was located near the entrance of Seattle's tallest building. The first Starbucks locality outside of North America is in Tokyo, and Starbucks is in thirty other countries as well. Industry analysts saw Starbucks as being well on its way to turning into a well known company. Every next year company improves its financial position. Current ratio and Acid test ratio show company strong liquidity position, company has more than double assets to pay his current liabilities. Company long term debt to equity ratio decreased that show company pay off his long term debt. Gross profit margin increase and return on total assets also increase that show proper use of assets. Total assets turnover and shareholder's equity turnover also increase that show company better performance and attract investors to invest their capital in that company, because their funds used properly and firm maximize their wealth every year. Star Bucks posted nearly 18% jump in fiscal 2007 first-quarter profit, helped by record store openings and strength internationally, and backed its targets for the year. The Seattle-based coffee shop operator also said it activated 30% more gift cards and sales of food drove U.S. retail results. Net income for the first quarter 2007 rose to $205 million, or 26 cents a share, from $174.2 million, or 22 cents a share, in the year-ago period. Quarterly revenue rose 21.8% to $2.36 billion. (http://www.marketwatch.com/news/story/starbucks-profit-jumps-nearly-18/story.aspxguid=%7BBF2BD3DC-6862-4B81-96A1-A19B5A8A10E0%7D) Star Bucks Asia 2. Corporate Strategy 2.1. Objective and Aims Starbucks' foremost objective is to ascertain itself as the most recognized and esteemed brand in the world. The company plans to continue to expand its outlets all over the world, grow its retail sales, introduce new products and develop new distribution channels in order to achieve its objective. The company's aim is to become the leading coffee brand in every target market by selling high quality products, providing good services and building relationships among customers, employees and the company (Brown 1997). Also, the company aims to build its outlets as customers' "third place", which means it is the place where customers can relax from work or home. 2.2. Internal Operations Starbucks' internal operations can be divided into two parts: Retail and Specialty. The Retail division is governed directly by

Using Archaeological evidence, explain how chaging practices in the Essay

Using Archaeological evidence, explain how chaging practices in the treatment of the dead illuminates our wider understanding of the Neolithic period - Essay Example The mortuary practices during the Neolithic period in Britain (4000-2500 BC), provides evidence for the underlying complex sociology. Not only do they signify the role of the dead, but also throw light on other aspects of this age. The following are some of them. The arrival of the Beaker Folk The most significant cultural shift in the Neolithic period is associated with the change in burial practice from communal to single tombs. This sudden change could only be explained by the arrival in Britain of new people, who are now referred as â€Å"Beaker Folk†. They brought from the Mediterranean a new religion and gradually incorporated it into the existing western European culture. Further evidence for this migration is provided by the remarkably different pots that are found in Neolithic monuments. This large-scale change in material culture, especially the pottery styles in chambered tombs can only be explained as a result of population movement. (Thomas, 2000) Towards the end of the Neolithic period the British societies were involved in agriculture. These agricultural communities expressed their ownership of land through chambered tombs and earthen barrows, which were used as territorial demarcations. These communities later evolved to form chief-doms. As they became more internally ranked and their chiefs became increasingly successful in redistributing the surplus of agricultural production, they would turn away from communal expressions of identity in monumental form and adopt styles of burial which emphasized their individual prestige. (Thomas, 2000) Another aspect of the society is the authority exercised by the elites. This they wielded through possession of copper and bronze objects, which were displayed in public as symbols of power and also buried as grave goods. (Cummings, 2002) These graves may contain artifacts, but rather than symbols of prestige sacrificed in order

Technological Achievements that Led to FISMA and COPPA Essay

Technological Achievements that Led to FISMA and COPPA - Essay Example This can be seen clearly from the enactment of various legislations that are aimed at protecting security and privacy such as the Federal Information Systems Management Act (2002) and the Children’s Online Privacy protection act (1998). FISMA and technological advancement leading to its creation FISMA in general aims at mandating basic security standards for government information technology systems. It requires that government agencies detect and report security vulnerabilities in computer systems. It also requires of them to improve the information security framework that is the plan of how they will improve the networks and finally the act includes a set of directives that govern agencies’ security responsibilities and how to adhere to the law (NIST, 2002). There are a few advances in information technology that resulted in the formation of this act. The first advancement is the move from mainframe computers to networked computing. The mainframes were originally larg e machines used for processing data by the federal government. Most of these were stand alone and therefore the risk of accessing information was greatly reduced. The move to networked computing where agencies could share information over a network increased the risk of exposing information to unauthorized persons. Secondly it also increased the chances of the computers being hacked into and data being used for malicious purposes. These advancements therefore led to ethical issues such as privacy and security concerns that had to be addressed necessitating the creation of this act (Dark, 2010). The second advancement was the move from the networked machines between government agencies to the internet. Networked computing enabled agencies to share information whereas the internet enabled agencies and individuals to access basic services online without having to go to the government offices. With this move privacy and security concerns increased as government departments became prone to cybercrimes such as the hacking of websites and this meant someone could hack into a government website, modify information or even collect information from citizens and use it for malicious purposes. Such necessitated regulations to be enacted to ensure that government information as well as individual privacy is protected (Dark, 2010). COPPA and technological advancements leading to its creation The second act, the COPPA act in general aims to give parents the control over what information is gathered from their children who are below the age of 13 online. The dynamic nature of the internet necessitated the creation of this act which applies to operators of commercial websites and online services that collect make use of or disclose personal information from children under the age of 13.it is also directed at operators of general audience websites and online services that know they are collecting, making use of or disclosing information that is of personal nature from children under the age of 13. It requires operators to issue comprehensive privacy policies, provide parents with notices for consent, provide parents access to information collected from children, give parents authority to prevent further use of internet and ensure confidentiality security and the integrity of information they have

Strategic Marketing Plan Starbucks in Asia Case Study

Strategic Marketing Plan Starbucks in Asia - Case Study Example whilst walking from his hotel to the conference centre, Schultz spotted an espresso bar and went in to have a look . a few blocks away he entered another espresso coffee bar. In the after that a few blocks away , he saw two other espresso bars. Schultz was on the whole struck by the reality that there were one thousand and five hundred espresso coffee bars in Milan, a city approximately the size of Philadelphia, and a totality of one fifth of one million in the entire of Italy. His mind started churning. Schultz left Starbucks two decade before. The first Il Giornale store opened two decade before in April. It had a mere seven hundred square feet and was located near the entrance of Seattle's tallest building. The first Starbucks locality outside of North America is in Tokyo, and Starbucks is in thirty other countries as well. Industry analysts saw Starbucks as being well on its way to turning into a well known company. Every next year company improves its financial position. Current ratio and Acid test ratio show company strong liquidity position, company has more than double assets to pay his current liabilities. Company long term debt to equity ratio decreased that show company pay off his long term debt. Gross profit margin increase and return on total assets also increase that show proper use of assets. Total assets turnover and shareholder's equity turnover also increase that show company better performance and attract investors to invest their capital in that company, because their funds used properly and firm maximize their wealth every year. Star Bucks posted nearly 18% jump in fiscal 2007 first-quarter profit, helped by record store openings and strength internationally, and backed its targets for the year. The Seattle-based coffee shop operator also said it activated 30% more gift cards and sales of food drove U.S. retail results. Net income for the first quarter 2007 rose to $205 million, or 26 cents a share, from $174.2 million, or 22 cents a share, in the year-ago period. Quarterly revenue rose 21.8% to $2.36 billion. (http://www.marketwatch.com/news/story/starbucks-profit-jumps-nearly-18/story.aspxguid=%7BBF2BD3DC-6862-4B81-96A1-A19B5A8A10E0%7D) Star Bucks Asia 2. Corporate Strategy 2.1. Objective and Aims Starbucks' foremost objective is to ascertain itself as the most recognized and esteemed brand in the world. The company plans to continue to expand its outlets all over the world, grow its retail sales, introduce new products and develop new distribution channels in order to achieve its objective. The company's aim is to become the leading coffee brand in every target market by selling high quality products, providing good services and building relationships among customers, employees and the company (Brown 1997). Also, the company aims to build its outlets as customers' "third place", which means it is the place where customers can relax from work or home. 2.2. Internal Operations Starbucks' internal operations can be divided into two parts: Retail and Specialty. The Retail division is governed directly by

Technological Achievements that Led to FISMA and COPPA Essay

Technological Achievements that Led to FISMA and COPPA - Essay Example This can be seen clearly from the enactment of various legislations that are aimed at protecting security and privacy such as the Federal Information Systems Management Act (2002) and the Children’s Online Privacy protection act (1998). FISMA and technological advancement leading to its creation FISMA in general aims at mandating basic security standards for government information technology systems. It requires that government agencies detect and report security vulnerabilities in computer systems. It also requires of them to improve the information security framework that is the plan of how they will improve the networks and finally the act includes a set of directives that govern agencies’ security responsibilities and how to adhere to the law (NIST, 2002). There are a few advances in information technology that resulted in the formation of this act. The first advancement is the move from mainframe computers to networked computing. The mainframes were originally larg e machines used for processing data by the federal government. Most of these were stand alone and therefore the risk of accessing information was greatly reduced. The move to networked computing where agencies could share information over a network increased the risk of exposing information to unauthorized persons. Secondly it also increased the chances of the computers being hacked into and data being used for malicious purposes. These advancements therefore led to ethical issues such as privacy and security concerns that had to be addressed necessitating the creation of this act (Dark, 2010). The second advancement was the move from the networked machines between government agencies to the internet. Networked computing enabled agencies to share information whereas the internet enabled agencies and individuals to access basic services online without having to go to the government offices. With this move privacy and security concerns increased as government departments became prone to cybercrimes such as the hacking of websites and this meant someone could hack into a government website, modify information or even collect information from citizens and use it for malicious purposes. Such necessitated regulations to be enacted to ensure that government information as well as individual privacy is protected (Dark, 2010). COPPA and technological advancements leading to its creation The second act, the COPPA act in general aims to give parents the control over what information is gathered from their children who are below the age of 13 online. The dynamic nature of the internet necessitated the creation of this act which applies to operators of commercial websites and online services that collect make use of or disclose personal information from children under the age of 13.it is also directed at operators of general audience websites and online services that know they are collecting, making use of or disclosing information that is of personal nature from children under the age of 13. It requires operators to issue comprehensive privacy policies, provide parents with notices for consent, provide parents access to information collected from children, give parents authority to prevent further use of internet and ensure confidentiality security and the integrity of information they have

Critically Assess the Uses and Limitations of Financial Statements Essay Example for Free

Critically Assess the Uses and Limitations of Financial Statements Essay Critically assess the uses and limitations of financial statements The definition for a financial statement is a written report which quantitatively describes the financial health of a company. (www. investorwords. com) It consists of a balance sheet, income statements and a cash flow statement. This essay will critically asses the uses and limitations of each of these types of financial statements for a business. A balance sheet shows the financial condition of a business at a specific date (Langemeier Klinefelter 2008). It shows what is owned by the business, what is owed and the owner’s share (net worth) of the business. The balance sheet has three main uses. Firstly, it is used for reporting purposes as part of a limited company’s annual accounts. These must be shown to Companies House, HM Revenue and Customs and any shareholders unless agreed otherwise. It is also used to let potential investor’s or lenders asses the worth of a business at any given time. This way they can judge whether they think they should be investing money into the business according to how solvent the business is, how liquid its assets are, how the business is financed and how much capital is being used. Finally they can be used by the business itself to analyse how to improve its management. There are a few limitations of a balance sheet as some values of current assets are estimated (www. businesslink. gov. uk); therefore the balance sheet does not reflect a 100% accurate financial position of a business. Also, the fixed assets in the balance sheet have taken the depreciation of the asset into consideration and so the true value is not shown. Finally, intangible assets such as goodwill cannot be measured and are therefore estimated figures too and may be very inaccurate thus causing the whole balance sheet to be incorrect. Therefore a balance sheet is useful in many ways as long as whoever is interpreting the figures takes into consideration that a few of the figures are not accurate. An income statement, also known as a profit and loss account, measures the profits or losses a business has made over a certain period of time (money-zine. com). If a business wishes to expand and needs a bank loan they will need to produce their profit and loss accounts for the previous three years so the bank can see whether they will be able to repay the loan. These must be accurate records or it will be taken into account as fraud. There are many advantages of keeping accurate and up to date records. Firstly, it gives a business the information it needs to be managed and help it grow. If a business can see where its strong or weak points are then it can find ways to improve for example by cutting down on expenses. It also enables a business to produce their income statement quickly if required and filling in their tax return easier and quicker which in turn reduces the risk of interest for late tax payments. These financial statements are usually available to the public which means competitors can see how each other are doing, however very few people understand them when all transactions are recorded in larger companies. There are also some limitations of income statements one being that its data does not tell the user anything about what may happen in the future or factors that may affect future growth of the company. It is simply limited to accounting data. The second limitation is that not all businesses use an acceptable accounting method. An example from www. money-zine. com states that â€Å"if a business decides to accelerate depreciation then they hurt short-term net income and earnings (depreciation expense is larger). If they use straight line depreciation, net income in earlier years will be higher but it will be lower in the future (all things being equal)†. The final type of financial statement is a cash flow statement. It records the inflow and outflow of cash over a period of time. The cash flow statement allows investors to understand how a companys operations are running, where its money is coming from, and how it is being spent. According Hertenstein Article 26 there are three main people that want to see a business’s cash flow statements. Firstly stockholders want to know if the business is generating enough cash to pay dividends. Secondly suppliers want to know if their customers will be able to pay if offered credit. Thirdly investors want to evaluate future growth potential. These types of financial accounts are cheap to maintain because you do not have to be a trained accountant to produce them as they are not a complicated as the other types of financial accounts. Though the cash flow statement is a very useful tool of financial analysis, it has its own limitations which must be kept in mind at the time of its use. The main limitation is that the cash flow statement only records cash transactions and so ignores the basic accounting concept of accruals and tems bought on credit and therefore are not suitable for judging the profitability of a business. Also cash flow statements are prepared using historical information which is in the past. Therefore it does not asses what may happen in the future to a business’s accounts. In conclusion, there are many uses for financial statements as they provide a solid picture of a business’s performance when compared to each other, and the users can easily spot flaws in the entity’s financial position and manage these accordingly. However their limitations must be considered when analysing the data as they only supply the reader with past and present quantitative data and do not address any of the qualitative economic variables such as the morale of the employees or the quality of the management team. There is currently no way of measuring these intangible assets, even though a business’s human resources are some of its most valuable assets.

The Marketing Practice From Islamic Perspective Marketing Essay

The Marketing Practice From Islamic Perspective Marketing Essay Introduction The purpose of this assignment is to analyze and study the marketing case in Malaysia, particularly, a Malaysian company must be chosen and our choice of company is Mamee Double Decker (M) Berhad. Various aspects of study under the subject matter have been considered. This includes the target market analysis, marketing mix consideration which consists of product, pricing, promotion and distribution decision. In order to analyze the internal and external problems facing the company, we have done a SWOT analysis (strength, weakness, opportunity and threat).This is to highlight and raise several problems or issues facing the company locally or internationally. Market research on comsumer behavior and competition has also been carried out through a survey questionnaires and the summary or report of the summary have also been done. Mamee Double Decker Went Global Background of the company The company chosen for this case analysis is Mamee Double-Decker Malaysia Berhad. Mamee was founded in 1971 by Datuk Pan Ching Hin and headquartered in Malacca. Mamee Double Decker is Malaysia food processing, snack and diary product company. It mainly produces and sells instant noodles, snack, confectionery and beverages. Mamee Double Decker not only sells its product locally but had penetrated the international market as well. Today Mamee products are exported all around the world to more than 80 countries and area it serves includes Asia, Middle East, Africa, America, Europe and Oceania. Products produce by mamee are popular and well known to most households especially children. Marketing practice from Islamic perspective When mamee first came into existence, its products were only mamee monster noodle snack and double decker snack. Mamee later had gain recognition from several countries because of its distinct and unique feature of the snack that is square-ish noodle like and the adorable face of monster on its packaging while the double-decker snack , is a flavored snack with a choice of prawns chicken and cheese. The company then goes through a major diversification when it produces carbonated drinks under the brand cheers. Mamee instant noodles later was produced. However, different instant noodles are provided to cater different countries, For example mamee bihun, express noodles, and mi goreng are only available in Malaysia as it suits the malaysian taste, while these products are not made for the overseas market. The company has produce mamee oriental noodles for outside market. Marketing Mix Consideration Decision made by the company regarding to the price, promotion and distribution are the elements of marketing mix consideration that is being use in making a decision. . Product decision Initially, mamee mainly focus in producing snacks, but it had diversify its products in producing beverages such as soft drinks, cultured drinks and recently the new products by mamee, a juice under the brand Rio Fiesta a healthier options for drinks produced by mamee. All product produced by mamee comply to the standards required. The company had obtained Hazzard Analysis and Crtical Control Poiint (HACCP) certificate. The obtainment of this certificate means that mamee had adhered to food safety from raw material production, procurement and handling, manufacturing, distribution and the consumption of the finished product. From Islamic point of view, mamee had free from gharar or uncertainty by providing adequate products description and specification for all its products. This includes complete labeling and nutritious information, ingredients used and its expiry date. At the same time, other products evolve in the market under mamee double decker is nutrigen, is a cultured drink for children. Mister Potato was out of the market later after that, now, Mister Potato had officially become the global snack partner with Manchester United. Latest product by Mamee double decker is corntoz, corntoz is a crunchy snack came with different flavours and shapes. The main concern under this food processing, beverages and diary product industry is about whether the product are halal (permitted). Since this company mainly sells their products in Malaysia and in other Muslim countries, therefore mamee double decker products must be certified halal. As reported in Malaysia Halal Directory, Mamee Double Decker had obtained the halal certificate for all of their products. Their products are free from additives made from animal sources that are forbidden in Islamic Law. Stabilizers, Emulsion and colouring used in their production process are deemed as halal. Promotional Activities Mamee Double Decker, like many other companies in this competitive environment are driven to adapt an aggressive promotional strategies in order to gain market share. Mamee Double Decker had use various promotional tools including advertising and sales promotion to capture the market. As reported in The Star newspaper July 17 2002, RM 40 million was allocated solely for promotional activities in Malaysia. On the same year, Mamee had made an aggressive advertising in Myanmar and china to create brand awareness to familiarize their products in these markets. Recently, Mamee had become an official snack partner with Manchaster United. This joint-venture is important as it aims to boost its market share in Asia. One of the interesting activities that has been carried out through this partnership was The Ultimate Manchester United Experience contest. Lucky winners had been treated to a trip to Manchester united to meet their favorite football players. Mamee had also use Malaysia local celebrities, such as Mawi, Felix and Amalyea as ambassadors for mamee sllrpp products in Malaysia. In the recent festive season Hari Raya, Malaysia celebrity Shahizi Sam was featured in mamee sllrrp advertisement and they had conduct a Mamee Kusayang Contest. This shows that Mamee Double Decker had made several aggressive promotion activities throughout the years. Its promotional activities adhered to the basic Islamic principle of business and Mamee had ensure its product reach the target market in all around the world. Any promotional activities to stimulate the demand from consumers are permissible as long as it does not exaggerating or breaching the Islamic principle. Activities like free samples, cash rebates, joint promotion and contest conducted by Mamee are therefore deemed permissible. Pricing Decission Pricing of mamee product are reasonable and affordable for the interest of all. This pricing strategy enables it to capture the market share of various market segments. For example in Malaysia, mamee monster snack only cost 30cents and mamee Double decker snack cost only RM2.50. Mamee had made no price discrimination for all of its product. The company Charge same price for same good in respective countries, irrespective of different markets. Therefore Mamee pricing strategy is considered fair(Adil) and just. Distribution The distribution channels of mamee food and beverages in Malaysia consist of three stages (producer,retailer,consumer). Mamee which is the producer will sell its products in bulks to retailers (Giants, Tesco,etc) , and eventually retailers will sell it to the consumers. In international level, the distribution are being done through appointed subsidiaries. Mamee has favourable access to distribution networks in Malaysia. Mamee Double Decker has 13 distribution centers and has about 150 transport carrier for deliveries to about 1000 point of sales. Mamee Double Decker currently has five manufacturing facilities in Malaysia and one in Myanmar. Mamee Double Decker has centralized marketing and distribution system while Mamee have assigned an export manager in each manufacturing subsidiary. . There are three companies under Mamee Double Decker responsible in producing each of their respective lines and products for example snack food and chilled products (KMM), instant noodles (PP) and beverages (MDDB). Target Market Analysis Mamee Double Decker (M) Berhad is good in quality and unique brand which targeted to all group of people according to the product offered. As the company began with a single product and consistently grown to 50 products, targeted people become more. The household products brands like Mamee Monster, Mamee Instant and Mamee sllrrp, and Mamee snacks, are targeted to people whose age is from 6 to 30 years old. Targeted group in this range of age includes, children, teenage, students, working class, and family. This is because not all of its products are targeted to the same group of people. Products like Mamee monster, nutrigen, Double Decker are an examples of products that targets mostly childrens. In Australia, mamee monster snacks is sold in their school canteen. This shows that these products mainly attract children. Nutrigen is a cultured flavored drink that is targeted kids from age 6-12 years old. The second group is students. Mainly, products of Mamee that attracts students are instant noodle like Mamee slrrpp, snacks like double decker, mister potato and jacker. This is because, most students who normally live outside or far from their home need something instant or something to munch in between their meals. This will also eliminate the need to cook or having to buy foods outside. Moreover, snacks like Mamee monster and Double Decker are the loyal companions for students as well especially in times of stress while studying. Teenage like students needs snack during their leisure time. From the family structure perspective, a mother with at least 5 children, usually will buy more groceries and household products. Children love to have snacks like Potato Chips, Potato Crisps and Cheer Beverage because the products are very convenient and it comes with different flavor based on their preferences. Furthermore, families who spend their spare time with picnic and party usually find Mamee products a reasonable choice. In term of target market demographically, though Mamee actually target low to middle income earners, high income earners are attracted to it as well because of its affordable and reasonable price. It is very clear that the size of the companys target market is very large and high. Everyone may be used and consume the product offered because it comes with varieties of food, snacks, beverages, instant noodles and to name a few. SWOT analysis Strength One of the strength pose by Mamee Double Decker (M) Berhad is as reported in recent mamee double decker (M) Berhad annual report, the company had experienced 57.3% growth of profit before tax from 9.6 million. Mamee Double Decker(M) Berhad strength also lies in its ability to expand their business network by penetrating into new exports market. This is proved to be true as mamee experienced a growth of 6.2% in 2002 in its effort to venture to new exports market. The second strength of mamee is it has a good reputation among customers, since has become part of the choice made by household largely in Malaysia, mamee so far had not fail to impress its consumers all over the world by providing a tip-top service from the process of production to distribution, we can see that mamee products reach consumer easily as it is easily available in store from a small grocery store to large super markets. The third strength of mamee double decker is we can say that it has a quite strong brand name as according to their annual report, mamee had won several awards locally and internationally. The two local awards that mamee has honoured to receive are first, the chief minister awards for Promising local Company Awards in recognition of Mamee Double Decker Berhad (M) to local industries and the second award is by Malaysian Manufacturer packaging Council of Malaysia, given to one of Mamee Double Decker (M) Berhad product, that is Nutrigen Liteyo. Internationally, mamee had also been rewarded internationally recognized ISO 9002 togethe riwth China Awards Certificates. Weakness This includes the internal and external problem of Mamee Double Decker (M) berhad. The external problem pose by this company is as reported in the star newspapers 2007, mamee has not yet succeed in gaining a market share in China as there is a negative growth in Mamee double decker operation in China particularly,Mamee Double-Decker Food(Suzhou)Co. Ltd, demand for Mamee in China is low, thus generating low sales and revenue and consequently the company had incurred higher loss. however the company did not loose hope and have confidence in its China operation and Mmaee had appointed a consultant to resolve this issue. The second external problem face by Mamee is high dependency of raw material from Europe as such when there is a rise in Euro against USD the mamee double-decker earnings is affected since some of mamee products ingredients such as Mister potatao crips are imported from Europe, ,thus when the price of raw material increases, this gives pressure to its profit margin. In order to overcome this problem, mamee needs to do more reaseach and development to reduce its dependency from outside. One internal problem in mamee double decker lies in its small number of manufacturing facilities, considering that mamee products are marketed all over the world, with only five manufacturing facilities , limited production can be made per day. If mamee want to extend its product line, it will be restricted as there is a limited space for production. Opportunity Since now consumer are becoming more health conscious, one opportunity for Mamee Double Decker is to come up with a product that is more healthy as it will give customer a more options for healthy good food. Mamee Double Decker plans to obtain health food supplier in an effort to expand its product line. Mamee had identified several suppliers and the company plans to negotiates with this suppliers in providing good supplies of food Threat As customer becoming more educated and conscious about the food they consume, consumer tends to compare prices and quality of products with other brands. Currently in market there are various brands and product they offered similar to Mamee Double Decker. Thus, the threat of Mamee Double Decker is the competitors in market like for example, Munchys, Nestle, Unilever Foods. Mamee do not only pose an internal threat, but also external threat for example in terms of competitors in China is also obvious. Mamee face a greater threat especially in Shanghai, this is due to the complexity of market in China in addition to variety of snack food products produced by them. In Shanghai, mamee had to face competitors that have a greater market share like. Report on Consumer Behaviour for Mamee Double Decker In order to evaluate the consumers preferences on Mamee Double-Decker products, a survey has been conducted within a population of 100 respondents and 30 out 100 were taken as a sample to this research. There were 17 male and 15 female involved in this sample. A set of 22 questions were asked during the survey session which majority of the respondents came from different background and the survey were conducted online. Before the surveys were taken in place, a short description of the company was given so that the respondents somehow know what they would be expecting during the session. Questions were separated into three parts started with the personal background information then likert scale questions which evaluate their decision making in making purchases and the last part of the questionnaire cover their own given answer accordingly. Result follow suits right after the research conducted was done. Majority of the respondents were Malays which covers 91percent of the total sample taken. This is explained by the major ethnic in Malaysia is Malay followed by Chinese with 6percent and others 3percent. As for income level, most of the respondents categorized as middle class earners because their income level is range between RM1001 to RM3000 with 47percent are in this group while the remaining 44percent belongs to lower income earner like students and jobless teenagers. Within this sample, most of the respondents are in their bachelor degree staying in urban area and living single life which eventually led them to such consumption with the ration of 63:84:97 for all categories. 84percent of these respondents also admit that they enjoyed eating snack food and beverages with a typical consumption of 1 to 2 packs a day. Why this happening is because during the earlier age like teenagers in university, they are prone to having a quick and light food as on the go. This somehow explained the viability of the result. When it comes to factors to decision making questions, the result was significantly expected. Almost all the respondents agreed that they are very cautious in choosing their favourite snack foods and beverages because this factor has to do with their taste buds. While pricing became the second factor that influenced the decision making; 35percent agreed that price do play a vital role in their purchasing power. Morever, 55percent of the respondents were also somewhat agreed that Mamee Double-Decker do became their preferred brand and offer wide range of products under one roof with their given competitive pricing on the products compared to other brands. So most likely consumers can easily make decision in making purchases and less confusion. Unfortunately, Mamee Double-Decker wasnt still at the par in offering good taste for their products because only 47percent out of the total respondents were somewhat agree with the companys taste performance but the remaining disagree with it. However, 41percent of the respondents agreed that Mamee products are reachable in the market which eases them in making purchases. Majority of the respondents bought Mister Potatoes and Mamee Monster snack which are two of the most popular snack foods from Mamee Double-Decker and they usually bought it at convenience stores like 7-eleven and hypermarkets like Tesco. As for substitution for Mamee brand, they usually go for Jack n Jill brand and Nestle which are two of the top snack foods and beverages producers in the world. Thus this is threat for Mamee Double-Decker because of the stiff competition from these giant producers. Mamee Double-Decker should improve their products taste and perhaps packaging in order to stay competitive in the market despite having cheaper price strategy. In a nutshell, Mamee Double-Decker is a proud home-grown snack foods and beverages producer that went global. However, Mamee Double-Decker cannot be relied truly on domestic markets with their currents products either domestic market or international market, instead they should keep doing product development program in order to come out with new line of foods and beverages that suits the preference of the consumers worldwide. Report on Competition for Mamee Double Decker A survey has been conducted in order to evaluate the competition for Mamee Double-Decker products. Mamee-Double Decker (M) Bhd, which has made a name for itself with its snacks and confectionery products. A survey with a population of 50 was targeted and a sample of 30 was chosen for this research. Respondent consiste of 16 males and 14 females.The survey was a close ended survey requiring customers to answer a multiple chouce question with a 5 asnwer options. A set of 15 questions have been asked regarding their brand preferences. Mamee Double Decker have various competitors on market for example, Munchys, Nestle, Unilver Food. Under this company they too had offered various consumer or food products for example, maggi, a brand for instant noodle.Mamee to had rival branding for their beverages particularly cultured drink, for example, nutrigen cultured drink are competing against other various brands like yakult, vitagen and solivite. In a brief summary, 40% of respondents are quite loyal and repeat buyer for mamee products while 60% of them are somewhat in a middle as they also have other preferences and branding in buying consumer goods products. Based on the survey conducted, consumer prefers brand yakult and vitagen more compared to nutrigen which come from Mamee products. This is believe due to the reason that yakult are better in terms of quality as they contain probiotics . On the other hand their champions products like Mamee Monster, Mamee Noodles, Mister Potato, Double Decker and Nicolet Swiss Herb Candy are more preferred by consumers. In a survey, 65% od consumers prefer more of these products because of it tastes and the prices are affordable as compared to other products such as Pringles, Indo Mee, Maggi and etc. However, the remaining percentage of 35% do prefer other snacks brands like Pringles,Lays, Doritos as they may have perceive this brand are better in quality and tastier compared to mamee products. . Conclusion In conclusion, Mamee Double Decker is a company that have a potential to grow further and to compete aggressively with other products in the market. Since the company have established for quite a long time and has been consistently doing well, they have good prospects to progress in increasing its market share in foods and beverages industry in the future. Looking at its current marketing strategies and programs no doubt that this goal would be attainable. In our opinion, Mamee would not lose to its competitors in the market due to the fact that Mamee is constantly doing Research and Development (RD) to improve its quality of product and extends its product line. However, considering the change in behavior and lifestyle of consumers, that are increasingly, becoming more health conscious mamee should come up with a new products line that suit the changing need of customers.

Recycling:The Technology of Conserving :: Environmental Environment

Recycling:The Technology of Conserving I. America Thinks Trash Over the past two decades, the U.S. Public has embraced a remarkable hobby: recycling. The awareness of threatening environmental issues and recycling programs have been growing parallel to each other. Despite vast and compelling evidence against recycling, the American public has continued to practice daily rituals of sorting out items from their own trash. After reading the arguments posed by the anti-recyclers, making sure to acknowledge the truth and disregard over generalizations and flaws, a prevailing question arises: Is recycling necessary with our technological advances? II. The History of Garbage â€Å"Population when unchecked increases in a geometrical ration. Subsistence increases only in an arithmetical ratio.† -Thomas Roberto Malthus (1798) The world has inevitable had its share of â€Å"sighting† into the future. An energy crisis in the middle of the 19th century was caused by the dwindling supply of whales. In 1905, President Roosevelt announced a â€Å"timber famine†. In 1929, the United States was proclaimed to have a mere seven year supply of petroleum left. It was also predicted by several ecologists, including Paul Ehrlich, one of the world’s better-known scientists and author of â€Å"The Population Bomb†, that in the 1970’s or 80’s the world would undergo a terrible famine and eventually starve to death. Not only did the widely fear popular â€Å"sightings† not occur, but â€Å"things were actually getting less scarce as population grew.† [8] Did we get lucky? Yes and No. Yes because the scarcity forced prices to increase and forced creative and ingenious minds to â€Å"create† new resources. No because new uses for resources existed, we just had not discovered them. Furthermore, luck did not take care of the problem, hard work towards solutions did. Are we running out? â€Å"Fossil fuels and most minerals are more abundant than in the past--that is, they are more readily available and cheaper than they used to be. Most resources are so plentiful that they will last for centuries† (6). Resources are abundantly available, but like anything else in this world, if we abuse, we will have unfortunate consequences. Maybe not complete extinction or mass starvation, but definitely unwanted problems which could have been prevented. So, we might not run out of oil and one sighs with content. However, it is not necessarily a good thing. More oil means more pollution. III. Two-Faced Trash Humanity’s destiny is debated by two opposing views in the recycling world. The ecologist and the economist.